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Facebook Pages: Updated for Mobile, Better for Business
Now that there are more mobile connections around the world than there are humans on the planet,1 people are spending more time on mobile, and they expect to be able to do more from their phones and tablets. They expect information to be available at their fingertips and that people and businesses will reply to their messages as soon as possible. These trends have far-reaching conclusions for businesses, the biggest of which is that it’s never been more important to make your business easily accessible on mobile.
With over one billion people visiting Pages every month, people are already turning to Pages to learn more about businesses, and now we’re updating Pages to help businesses build mobile presence and communicate with customers more easily. A few weeks ago we updated messaging features for Pages to help people and businesses connect faster and more conveniently. Today we’re adding new features to Pages to make it easier for the more than 45 million active businesses on Facebook to highlight important information and reach their goals. The new features for Pages reflect our belief that no matter if you’re a plumbing company, a flower shop, a non-profit or a brand, your Page should house the information people are looking for, help you communicate with your customers and support your unique goals.
New and more prominent call-to-action buttons
Call-to-action buttons bring a business’s most important objective to the forefront of its Page, whether it’s encouraging people to book an appointment or browse an online shop. And now, Page call-to-action buttons on mobile are more prominent, making it easier for businesses to use their Page to accomplish their goals.
The new look of the call-to-action button on mobile is bigger, brighter and directly under the Page cover photo.
We’re also testing several new call-to-action buttons on mobile, including “Call Now,” “Send Message” and “Contact Us,” making it easier for people and businesses to connect directly. Over time, we’ll add additional calls to action to further help businesses drive their unique goals.
New sections for Pages
Until now, Pages have been largely the same for every business. Now we’re beginning to add new sections to Pages, so different types of businesses can prominently feature the information that is most relevant to their organization.
Today we’re announcing two new sections for Pages. The new Shop section helps retail businesses bring their products to the forefront of their Page, while the new Services section enables professional services businesses to showcase a list of their offerings at the top of their Page. So now, for example, a spa can add their services menu to their Page or highlight the line of products they sell, helping people get to know their business faster. And understanding the services and products a business offers is key to deciding to work with that business.
Because different types of organizations need to highlight different information to meet their goals, we plan on building additional sections for Pages in the near future.
Improved Page layout
As more people connect with Pages from phones and tablets, we want to make it easier to navigate through Pages on mobile. We’re updating the Pages layout so information is easy to find without lots of scrolling and clicking. One way we’re doing this is by giving each Page section a corresponding tab, just like how videos and photos have their own tabs. When this new layout launches in the coming weeks, Page visitors will be able to click on the tab associated with a section to see more details. The Home tab, which is the landing tab on Pages, will also contain highlights of each section, so relevant information is front and center when someone first gets to a Page.
The coming layout changes to Pages organize information better, so people can find what they’re looking for quickly.
Update your Page for mobile
People are spending more time on their phones and tablets, which means businesses need to keep up with people’s expectation that they can find information and communicate with a business anytime, anywhere, on any device. The recent updates to Pages help businesses communicate easily with people through messaging and emphasize the information that helps them drive their goals, making Facebook the mobile solution for your business. And this is just the beginning.
Make your business more accessible on mobile today by adding new sections and a call-to-action button.
As we continue testing and adding new features to Pages, look for updates here.
Resources for getting started with updated Pages:
